{"id":18994,"date":"2021-11-23T11:50:50","date_gmt":"2021-11-23T03:50:50","guid":{"rendered":"https:\/\/www.nextsmartship.com\/?p=18994"},"modified":"2025-01-06T16:05:19","modified_gmt":"2025-01-06T08:05:19","slug":"ads-tips","status":"publish","type":"post","link":"https:\/\/www.nextsmartship.com\/blog\/ads-tips\/","title":{"rendered":"Advertising Tips for E-Commerce Brands"},"content":{"rendered":"

\"advertising\"<\/p>\n

The holidays are here – it\u2019s one of the best times of the year to be doing eCommerce, as everyone\u2019s looking to get themselves or their loved ones something for the holidays.<\/p>\n

If you\u2019re planning to advertise your products to make the most of the holiday , here are a few tips to help<\/p>\n

you out.<\/p>\n

Tip #1: Optimize your website before you advertise<\/h2>\n

Your website is the center of all your online activity. Besides being your online showroom, it provides a platform for everything else, from discovery to purchase completion.<\/p>\n

It’s so crucial that it can make or break your entire business. For these reasons, you need to make it as effective and user-friendly as possible before you advertise.<\/p>\n

Craft compelling calls to action<\/h3>\n

Include clear and repetitive calls to action on your website to boost your sales. Clarity helps ensure that customers won\u2019t misinterpret your message, and repetition will plant the message in their subconscious. For example, if someone keeps reading the CTA \u201cBuy It Now!\u201d they\u2019re more likely to buy at that time.<\/p>\n

Furthermore, if you place calls to action throughout your page, you\u2019ll make it easier for them to buy from you. They won\u2019t need to scroll all the way to your page to find the button, so they\u2019ll be more likely to click it. It will be tempting to try out different words and phrases, but the more consistent your words are, the more persuasive they\u2019ll be.<\/p>\n

Don\u2019t set your audio and video content to auto-play<\/h3>\n

One of the fastest ways to lose leads is to have autoplay video and audio content on your website. Your visitors should always have the freedom to click on media to view or hear it. It is intrusive to bombard them with any of it, and they\u2019ll likely respond by closing your site and visiting another.<\/p>\n

Add scrolling content<\/h3>\n

Slideshow content is one of the most popular interactive web design features currently available. People usually enjoy this kind of content more than static images. If you aren\u2019t familiar with website design, have someone on your team handle it, or hire a freelancer if no one on your team can take on the task.<\/p>\n

Add photos to your reviews<\/h3>\n

Here\u2019s a quick way to make your product reviews more trustworthy; add names and face to them! It makes their content more relatable and increases the chances that visitors will be subconsciously drawn to them.<\/p>\n

 <\/p>\n

Try remarketing<\/h3>\n

There will be situations where people visit your website, like what they see, but leave without making a single purchase. Don\u2019t let them go just like that.<\/p>\n

You should remarket your products to them. Offer them something valuable in return for their contact details like email addresses, before they leave. This way, you’ll get a valuable lead that will convert in the future<\/p>\n

Make each product page a landing page<\/h3>\n

Don\u2019t treat your product pages as listings but landing pages where you can add as much information as required to convince potential customers to buy.<\/p>\n

Optimize your order fulfilment system<\/h3>\n

You need to keep your customers happy after they\u2019ve bought from you, and the best way to start is by offering a flawless order fulfilment experience. The holiday season is the most profitable time of the year, so you don\u2019t want your customers complaining about undelivered items and delays. If you\u2019ve been having problems with your current setup, you should fix it as soon as possible.<\/p>\n

Nextsmartship offers a world-class order management system<\/a> bundled with a reliable third-party logistics infrastructure.<\/p>\n

If you\u2019re looking to upgrade your order fulfilment process, we have several offers you may want to check out.<\/p>\n

Tip #2: Native advertising is the way to go<\/h2>\n

Native advertising is an excellent way to promote your online store as it lets you place ads on websites in a native raw form. This ad type is less intrusive than conventional advertising and can effectively sell your online store.<\/p>\n

You can get started by partnering with websites or publishers that support this form of advertising.<\/p>\n

Promote offers that convert native traffic: <\/strong>Not all your campaigns will do well when you promote them through native advertising. Not all products or services are suited to native formats, and advertising them this way will affect your CPA rates and returns.\u00a0 when choosing native advertising offers,<\/p>\n