{"id":20380,"date":"2021-12-14T12:07:39","date_gmt":"2021-12-14T04:07:39","guid":{"rendered":"https:\/\/www.nextsmartship.com\/?p=20380"},"modified":"2025-01-06T10:30:36","modified_gmt":"2025-01-06T02:30:36","slug":"ecommerce-trends-2022","status":"publish","type":"post","link":"https:\/\/www.nextsmartship.com\/blog\/ecommerce-trends-2022\/","title":{"rendered":"3 Tips to Catch Up with Top Ecommerce Trends in 2022"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-20382 size-full\" src=\"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2025\/01\/ecommerce-trends.jpg\" alt=\"Ecommerce Trends in 2022\" width=\"1200\" height=\"569\" \/><\/p>\n<p>As an ecommerce seller, you must have acknowledged that global ecommerce has been fairly rising and shifting since the pandemic, and it&#8217;s vital to predict and follow the latest changes to shape ecommerce in the near future. As a marketing project manager in an international fulfillment services company, &#8220;NextSmartShip,&#8221; I am passionately interested in the global ecommerce business. I have collected two articles highlighting the ecommerce trends in 2022.<\/p>\n<p>The first article, written by\u00a0Jenn Chen\u00a0and titled,\u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/ecommerce-trends\/\" target=\"_blank\" rel=\"noopener\">&#8220;4 Ecommerce trends you need to know for 2022&#8221;<\/a>\u00a0from\u00a0Sproutsocial, addresses four main trends:\u00a0Social commerce, Augmented Reality (AR) commerce, Livestream shopping, and Conversational commerce.<\/p>\n<p>The second article, titled\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/386509\" target=\"_blank\" rel=\"noopener\">&#8220;5 Game-Changing Ecommerce Trends in 2022&#8221;<\/a>\u00a0by\u00a0Jacob Loveless, published in\u00a0Entrepreneur, echoes similar sentiments as the first article. Voice search for shopping, Demand for personalized products, Customer-service management with chatbots, Augmented and virtual reality for shopping, and Omnichannel selling are the trends Jacob predicts for 2022 ecommerce.<\/p>\n<p>Let\u2019s dive into the <strong>top 5 ecommerce trends<\/strong> from these two articles.<\/p>\n<h2><strong>\u00b7 Social commerce<\/strong><\/h2>\n<p>TikTok launched its first live shopping event for UK users on the platform in December,\u00a0tapping into the rise of social commerce. Jenn stresses that it&#8217;s essential to streamline\u00a0consumers&#8217; purchase journeys. The fewer\u00a0clicks consumers take, the less\u00a0chance they will abandon the cart.<\/p>\n<h2><strong>\u00b7 Augmented Reality (AR) commerce<\/strong><\/h2>\n<p>How to help consumers preview products and experiences without going to the physical stores is one of the critical issues for online sellers to figure out, and AR is the answer.\u00a0Using 3D technologies in your online shopping experience can increase your conversion rates by up to 40%, by the research from Threekit.<\/p>\n<h2><strong>\u00b7 Livestream shopping<\/strong><\/h2>\n<p>Even though promoting your products via live streaming is not a new thing in China, it will take off globally in 2022. Jenn emphasizes that you need to interact with consumers during the live streaming rather than sticking to the script.<\/p>\n<h2><strong>\u00b7\u00a0Customer-service management with chatbots and voice search<\/strong><\/h2>\n<p>According to a study on live chat, 79% of users prefer live chat support for its instant responses. Chatbots has the highest customer satisfaction level of 73% versus 61% for email support and 44% for phone.<\/p>\n<p>Apart from that, voice shopping\u00a0is the other kind. According to Statista, global smart speaker market revenues could grow to nearly 28 billion by 2022. Jacob suggests that\u00a0ecommerce sellers need to scale a voice shopping strategy to boost sales.<\/p>\n<h2><strong>\u00b7\u00a0Demand for personalized products<\/strong><\/h2>\n<p>Personalized shopping is the future, which requires new technology development to make your customer journeys smoother. NIKE is an excellent example in this case. Its Lunarglide shoe edition provides\u00a0a customization option for customers to design based on their preferences.<\/p>\n<p>&nbsp;<\/p>\n<p>Drawing on these two articles and my experience in the ecommerce industry, I have listed<strong> three actions<\/strong> that I would recommend to ecommerce sellers who want to thrive and become the leading brands in 2022.<\/p>\n<h3><strong>1. Deepen consumer empathy\u00a0<\/strong><\/h3>\n<p>Develop a more profound empathy to increase customer satisfaction, loyalty, and greater innovation.<\/p>\n<p>Social commerce and personalized products are the best instances for improving the consumer experience. There are still many aspects that we can do much better for our consumers, such as global fulfillment services, multiple payment methods, etc. We should always put ourselves in our consumer&#8217;s shoes to think about making them shop more conveniently and fun.<\/p>\n<h3><strong>2. Embrace new technologies<\/strong><\/h3>\n<p>New technologies enhance customer experience and internal management systems.<\/p>\n<p>AR, advanced Chatbots, voice shopping all lead to technology. Leveraging AI and automation to enhance the consumer experience is something urgent for ecommerce sellers to experiment in 2022. Consumers crave while giving them an accessible and engaging shopping journey.<\/p>\n<h3><strong>3. Create data-driven culture<\/strong><\/h3>\n<p>Replace gut feeling with decisions based on data-derived facts to optimize financial performance and predict future trends.<\/p>\n<p>This is a data-driven era, no matter you run a small local shop or a large ecommerce business. The data you collected is the primary source of information for optimizing business processes, accelerating decision making, predicting future trends, and generating the bottom line.<\/p>\n<p>However, Apple allows iPhone users to refuse data tracking in iOS 14.5. Only 15% of users globally and 6% of US users opted in for app tracking after this new privacy update, which indicates that ecommerce sellers will face new challenges for consumer acquisition and experience issues with attracting new consumers.<\/p>\n<p>On top of those three actions, environmental and sustainability awareness has increased significantly among consumers these years. In a bid to successfully address demands for sustainability from shoppers, ecommerce sellers need to sincerely take social responsibility and eco-friendly approaches into consideration when it comes to the supply chain.<\/p>\n<p>Starting from now, by studying those trends and recommendations, I hope you will smartly put them into practice to expand your ecommerce empire in 2022.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-medium wp-image-37833\" src=\"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2022\/03\/kai-1-300x252.jpg\" alt=\"Kai Ma\" width=\"300\" height=\"252\" srcset=\"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2022\/03\/kai-1-300x252.jpg 300w, https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2022\/03\/kai-1.jpg 660w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> \u00a0 \u00a0<\/em><em><strong>Kai Ma<\/strong><\/em><\/p>\n<p><em>\u00a0 \u00a0 Global marketing project manager at NextSmartShip, a tech-centered global fulfillment service company.<\/em><\/p>\n<p><em>\u00a0 \u00a0Feel free to reach out or connect with me at<\/em><em>\u00a0<\/em><a href=\"https:\/\/www.linkedin.com\/in\/kai-ma-25b29b178\/\" target=\"_blank\" rel=\"noopener\"><em>LinkedIn<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an ecommerce seller, you must have acknowledged that global ecommerce has been fairly rising and shifting since the pandemic, and it&#8217;s vital to predict and follow the latest changes to shape ecommerce in the near future. As a marketing project manager in an international fulfillment services company, &#8220;NextSmartShip,&#8221; I am passionately interested in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-20380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Tips to Catch Up with Top Ecommerce Trends in 2022 | NextSmartShip<\/title>\n<meta name=\"description\" content=\"By studying those trends and recommendations, I hope you will smartly put them into practice to expand your ecommerce empire in 2022.\" \/>\n<meta name=\"robots\" content=\"index, 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