{"id":52067,"date":"2025-11-13T11:22:01","date_gmt":"2025-11-13T03:22:01","guid":{"rendered":"https:\/\/www.nextsmartship.com\/?p=52067"},"modified":"2025-11-13T15:16:40","modified_gmt":"2025-11-13T07:16:40","slug":"black-friday-marketing","status":"publish","type":"post","link":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/","title":{"rendered":"The Ultimate Guide to Black Friday Marketing"},"content":{"rendered":"\n

With the year\u2019s biggest shopping event approaching, brands are refining their strategies to capture attention. In modern-day e-commerce, Black Friday marketing planning has become essential, serving as the engine that drives visibility, engagement, and crucial year-end sales. Understanding market trends, crafting irresistible offers, and driving high-quality traffic that converts are the pillars of an effective strategy. With competition fiercer than ever in 2024, your brand needs to stand out, connect with customers, and deliver genuine value.<\/p>\n\n\n\n

Let\u2019s explore how smart Black Friday marketing can help your business attract more shoppers, boost conversions, and build long-term customer loyalty.<\/p>\n\n\n\n

\"black-friday-marketing-cover\"<\/figure>\n\n\n\n

 The Evolution of Black Friday Marketing<\/h2>\n\n\n\n

Black Friday has changed dramatically. In 2024, UK online spending during the Black Friday\u2013Cyber Monday period rose by 5.2% year-on-year, according to Reuters<\/u><\/a>. Shoppers are still buying, but with far greater discernment. Today\u2019s consumers are motivated by authentic value\u00a0rather than hype. They start researching earlier, compare deals across multiple platforms, and expect honest, transparent communication from brands.<\/p>\n\n\n\n

This shift has transformed how Black Friday marketing works. Success is no longer about who can shout the loudest or offer the deepest discount. Instead, it\u2019s about who can connect most meaningfully with their audience. The brands that win are those that adapt \u2014 creating relevant, value-driven campaigns that align with their customers\u2019 needs and emotions.<\/p>\n\n\n\n

Modern Black Friday marketing strategies focus on experience and trust. For some brands, it means rejecting the traditional sales rush in favour of sustainability, charity initiatives, or everyday fair pricing.<\/p>\n\n\n\n

5 Best Black Friday Marketing Strategies<\/h2>\n\n\n\n

Every successful Black Friday marketing strategy\u00a0starts with one thing: preparation with checklist<\/a>. The competition is fierce, and simply offering discounts won\u2019t be enough to capture attention or loyalty. To make an impact, your approach needs to be creative, data-driven, and built around your customers\u2019 needs.<\/p>\n\n\n\n

From crafting irresistible deals to nurturing long-term relationships, these Black Friday marketing ideas will help your ecommerce brand stand out, attract high-quality traffic, and turn one-time shoppers into loyal advocates.<\/p>\n\n\n\n

1. Creating a Winning Black Friday Sale<\/h3>\n\n\n\n

A successful Black Friday marketing strategy goes beyond slashing prices \u2014 it requires smart planning and execution. Build offers that deliver true value while maintaining healthy margins. Bundles, gifts, or extended warranties can enhance perceived value without sacrificing profit.<\/p>\n\n\n\n

Think beyond short-term revenue. Black Friday is also a powerful customer acquisition moment. Prioritize lifetime value by nurturing these new shoppers into loyal customers through thoughtful follow-ups and retention efforts.<\/p>\n\n\n\n

Creative differentiation is vital. Use visuals and messaging that reflect your brand\u2019s tone; humour, empathy, or exclusivity can cut through the noise better than \u201c50% off\u201d clich\u00e9s. Timing also matters: shoppers start searching weeks in advance, so plan staggered campaigns that build early momentum and carry through to Cyber Monday.<\/p>\n\n\n\n

2. Generating High-Quality Traffic<\/h3>\n\n\n\n

If there\u2019s one non-negotiable in Black Friday marketing, it\u2019s driving traffic that converts.<\/p>\n\n\n\n

SEO<\/strong>: Optimize your Black Friday pages for high-intent keywords such as \u201cBlack Friday [product] deals 2025.\u201d Keep them live year-round to build authority and sustain organic rankings.
PPC<\/strong>: Plan early, refine targeting, and prepare for rising bids as competition peaks. Use re-marketing to bring back window shoppers.
Social Media: Invest in short videos, carousels, and influencer collaborations that showcase your deals authentically. Emerging platforms like TikTok and Pinterest can help expand reach.
Email Marketing<\/strong>: Build your list in advance with teaser campaigns and early-access offers. Smart segmentation and personalisation make the difference between ignored and opened emails.<\/p>\n\n\n\n

3. Converting Traffic into Customers<\/h3>\n\n\n\n

Once visitors arrive, your site must make purchasing effortless. You can achieve that by using the following tips:<\/p>\n\n\n\n

Simplify the User Journey: Ensure smooth navigation and fast load times. If shoppers can\u2019t find what they want in seconds, they\u2019ll leave.<\/p>\n\n\n\n

Strengthen Product Pages: Use multiple images, short demo videos, and benefit-driven copy. Prominently display reviews and ratings to build trust, and place clear CTAs like \u201cClaim My Discount\u201d or \u201cBuy Now & Save.\u201d<\/p>\n\n\n\n

Streamline Checkout: Offer guest checkout, trusted payment options, and transparent shipping and returns. Even small friction points can kill conversions.<\/p>\n\n\n\n

Use Pop-ups Wisely: Exit-intent pop-ups can recover lost sales with last-minute offers, while email-capture pop-ups convert visitors into leads for future campaigns.<\/p>\n\n\n\n

4. Turning Shoppers into Brand Advocates<\/h3>\n\n\n\n

The real opportunity lies in turning one-time buyers into repeat customers and advocates. As a matter of fact, the best Black Friday marketing doesn\u2019t end at checkout, it creates lasting relationships.<\/p>\n\n\n\n

Deliver a memorable unboxing experience with thoughtful packaging, personal notes, or surprise samples. Small actions can inspire organic social sharing. Follow up with clear order updates, review requests, and personalized thank-you messages to build trust and engagement.<\/p>\n\n\n\n

Go beyond promotions. Share valuable content that deepens the customer relationship \u2014 tutorials, brand stories, or usage tips help foster emotional loyalty. Finally, incentivize repeat purchases with loyalty programs or small vouchers to encourage customers to return beyond the sale period.<\/p>\n\n\n\n

5. Evaluating Performance<\/h3>\n\n\n\n

 Post-campaign evaluation turns short-term wins into long-term growth.<\/p>\n\n\n\n

Look beyond total sales. Evaluate traffic sources, conversion rates, and the channels driving the most value. Track key metrics like Customer Acquisition Cost (CAC), Average Order Value (AOV), and Return on Ad Spend (ROAS) to assess profitability.<\/p>\n\n\n\n

Review email performance, open rates, click-throughs, and campaign revenue to see what resonated most. Combine this with customer feedback to uncover insights about your offers and messaging. Treat this review not as a post-mortem, but as a roadmap for building an even stronger campaign next year. Smart Black Friday marketing strategy doesn\u2019t stop when the sale ends \u2014 it evolves through analysis.<\/p>\n\n\n\n

Conclusion: The Path to Sustainable Success<\/h2>\n\n\n\n

Black Friday is an opportunity to shape your brand\u2019s identity, attract loyal customers, and build momentum that lasts all year. The most effective Black Friday marketing goes beyond discounts; it\u2019s about creating memorable experiences that reflect your brand\u2019s values and deliver genuine value to your audience.<\/p>\n\n\n\n

That\u2019s why partnering with the right Third-Party Logistics (3PL) provider matters. A good and reliable 3PL understands the pressure of peak seasons, helping you scale operations without compromising speed or quality.<\/p>\n\n\n\n

NextSmartShip has years of experience supporting fast-growing DTC brands worldwide. From smart warehousing to international shipping, we specialize in helping e-commerce businesses expand globally \u2014 with seamless fulfillment built for the biggest sales events of the year.<\/p>\n\n\n\n

Get Custom Solutions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With the year\u2019s biggest shopping event approaching, brands are refining their strategies to capture attention. In modern-day e-commerce, Black Friday marketing planning has become essential, serving as the engine that drives visibility, engagement, and crucial year-end sales. Understanding market trends, crafting irresistible offers, and driving high-quality traffic that converts are the pillars of an effective […]<\/p>\n","protected":false},"author":7,"featured_media":52069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-52067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThe Ultimate Guide to Black Friday Marketing - NextSmartShip: Global Order Fulfillment for DTC Brands<\/title>\n<meta name=\"description\" content=\"Boost sales with expert Black Friday marketing tips. Discover a proven Black Friday marketing strategy to attract shoppers and drive conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Black Friday Marketing\" \/>\n<meta property=\"og:description\" content=\"Boost sales with expert Black Friday marketing tips. Discover a proven Black Friday marketing strategy to attract shoppers and drive conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"NextSmartShip: Global Order Fulfillment for DTC Brands\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-13T03:22:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T07:16:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.nextsmartship.com\/wp-content\/uploads\/2025\/11\/black-friday-marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Ke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Ke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/\"},\"author\":{\"name\":\"Kevin Ke\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#\\\/schema\\\/person\\\/03ecde8cba63beaa0a259ec3eef4035d\"},\"headline\":\"The Ultimate Guide to Black Friday Marketing\",\"datePublished\":\"2025-11-13T03:22:01+00:00\",\"dateModified\":\"2025-11-13T07:16:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/\"},\"wordCount\":1069,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextsmartship.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-marketing.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/\",\"url\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/\",\"name\":\"The Ultimate Guide to Black Friday Marketing - NextSmartShip: Global Order Fulfillment for DTC Brands\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextsmartship.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-marketing.jpeg\",\"datePublished\":\"2025-11-13T03:22:01+00:00\",\"dateModified\":\"2025-11-13T07:16:40+00:00\",\"description\":\"Boost sales with expert Black Friday marketing tips. Discover a proven Black Friday marketing strategy to attract shoppers and drive conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nextsmartship.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-marketing.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.nextsmartship.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-marketing.jpeg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/black-friday-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nextsmartship.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ultimate Guide to Black Friday Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nextsmartship.com\\\/\",\"name\":\"NextSmartShip: Global Order Fulfillment for DTC Brands\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nextsmartship.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#organization\",\"name\":\"NextSmartShip: Global Order Fulfillment for DTC Brands\",\"url\":\"https:\\\/\\\/www.nextsmartship.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nextsmartship.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/20221114-120359.png\",\"contentUrl\":\"https:\\\/\\\/www.nextsmartship.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/20221114-120359.png\",\"width\":512,\"height\":128,\"caption\":\"NextSmartShip: Global Order Fulfillment for DTC Brands\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nextsmartship.com\\\/#\\\/schema\\\/person\\\/03ecde8cba63beaa0a259ec3eef4035d\",\"name\":\"Kevin Ke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9dd3639c0282fec5f225512b69f0b8b42ef1f4bdc51a5131dc1fbd9d56bbd0d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9dd3639c0282fec5f225512b69f0b8b42ef1f4bdc51a5131dc1fbd9d56bbd0d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9dd3639c0282fec5f225512b69f0b8b42ef1f4bdc51a5131dc1fbd9d56bbd0d2?s=96&d=mm&r=g\",\"caption\":\"Kevin Ke\"},\"url\":\"https:\\\/\\\/www.nextsmartship.com\\\/blog\\\/author\\\/kevin-kenextsmartship-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Guide to Black Friday Marketing - NextSmartShip: Global Order Fulfillment for DTC Brands","description":"Boost sales with expert Black Friday marketing tips. Discover a proven Black Friday marketing strategy to attract shoppers and drive conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate Guide to Black Friday Marketing","og_description":"Boost sales with expert Black Friday marketing tips. Discover a proven Black Friday marketing strategy to attract shoppers and drive conversions.","og_url":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/","og_site_name":"NextSmartShip: Global Order Fulfillment for DTC Brands","article_published_time":"2025-11-13T03:22:01+00:00","article_modified_time":"2025-11-13T07:16:40+00:00","og_image":[{"width":1200,"height":628,"url":"http:\/\/www.nextsmartship.com\/wp-content\/uploads\/2025\/11\/black-friday-marketing.jpeg","type":"image\/jpeg"}],"author":"Kevin Ke","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevin Ke","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/#article","isPartOf":{"@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/"},"author":{"name":"Kevin Ke","@id":"https:\/\/www.nextsmartship.com\/#\/schema\/person\/03ecde8cba63beaa0a259ec3eef4035d"},"headline":"The Ultimate Guide to Black Friday Marketing","datePublished":"2025-11-13T03:22:01+00:00","dateModified":"2025-11-13T07:16:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/"},"wordCount":1069,"publisher":{"@id":"https:\/\/www.nextsmartship.com\/#organization"},"image":{"@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2025\/11\/black-friday-marketing.jpeg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/","url":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/","name":"The Ultimate Guide to Black Friday Marketing - NextSmartShip: Global Order Fulfillment for DTC Brands","isPartOf":{"@id":"https:\/\/www.nextsmartship.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2025\/11\/black-friday-marketing.jpeg","datePublished":"2025-11-13T03:22:01+00:00","dateModified":"2025-11-13T07:16:40+00:00","description":"Boost sales with expert Black Friday marketing tips. Discover a proven Black Friday marketing strategy to attract shoppers and drive conversions.","breadcrumb":{"@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/#primaryimage","url":"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2025\/11\/black-friday-marketing.jpeg","contentUrl":"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2025\/11\/black-friday-marketing.jpeg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.nextsmartship.com\/blog\/black-friday-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nextsmartship.com\/"},{"@type":"ListItem","position":2,"name":"The Ultimate Guide to Black Friday Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.nextsmartship.com\/#website","url":"https:\/\/www.nextsmartship.com\/","name":"NextSmartShip: Global Order Fulfillment for DTC Brands","description":"","publisher":{"@id":"https:\/\/www.nextsmartship.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nextsmartship.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nextsmartship.com\/#organization","name":"NextSmartShip: Global Order Fulfillment for DTC Brands","url":"https:\/\/www.nextsmartship.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nextsmartship.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2024\/06\/20221114-120359.png","contentUrl":"https:\/\/www.nextsmartship.com\/wp-content\/uploads\/2024\/06\/20221114-120359.png","width":512,"height":128,"caption":"NextSmartShip: Global Order Fulfillment for DTC Brands"},"image":{"@id":"https:\/\/www.nextsmartship.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nextsmartship.com\/#\/schema\/person\/03ecde8cba63beaa0a259ec3eef4035d","name":"Kevin Ke","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9dd3639c0282fec5f225512b69f0b8b42ef1f4bdc51a5131dc1fbd9d56bbd0d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9dd3639c0282fec5f225512b69f0b8b42ef1f4bdc51a5131dc1fbd9d56bbd0d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9dd3639c0282fec5f225512b69f0b8b42ef1f4bdc51a5131dc1fbd9d56bbd0d2?s=96&d=mm&r=g","caption":"Kevin Ke"},"url":"https:\/\/www.nextsmartship.com\/blog\/author\/kevin-kenextsmartship-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/posts\/52067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/comments?post=52067"}],"version-history":[{"count":0,"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/posts\/52067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/media\/52069"}],"wp:attachment":[{"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/media?parent=52067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/categories?post=52067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextsmartship.com\/wp-json\/wp\/v2\/tags?post=52067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}